dead Meaning in Cambridge Business English Dictionary
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Meaning of "dead" - Business English Dictionary

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dead

adjective
 
 
/ded/
no longer existing, or no longer having success or making progress: Some believe that employee loyalty to organizations is dead because lifetime employment is no longer possible. The online service attracted far fewer customers than predicted and is practically dead, analysts said. She saved a nearly dead $250 million deal to renovate the downtown area.
if a place is dead, nothing is happening there: Taxi drivers reported that business was slow and the airport has been dead.
used to describe a machine or equipment that has stopped working: go dead The phone line went dead.
dead in the water having failed and very unlikely to have any success in the future: Mr Winters said his plans for a management buyout were dead in the water.
(Definition of dead from the Cambridge Business English Dictionary © Cambridge University Press)
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