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English definition of “depth interview”

depth interview

noun [C]
 
 
( also in-depth interview) MARKETING
an occasion when someone is asked detailed questions, for example, about the products or services that they buy or would like to buy: Depth interviews are a useful type of qualitative market research, and are often to be preferred to focus groups.
depth interviewing noun [U] ( also in-depth interviewing)
(Definition of depth interview from the Cambridge Business English Dictionary © Cambridge University Press)
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