direct advertising Meaning in Cambridge Business English Dictionary
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Meaning of "direct advertising" - Business English Dictionary

direct advertising

noun [U]
 
 
MARKETING
advertising in newspapers and magazines, or on television: The ban on the direct advertising of tobacco products has been in force for several years now. We do most of our recruitment by direct advertising in the local press. →  Compare indirect advertising
→  See also direct response advertising
(Definition of direct advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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