direct response advertising Meaning in Cambridge Business English Dictionary
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Meaning of "direct response advertising" - Business English Dictionary

direct response advertising

noun [U]
 
 
( also direct response marketing) MARKETING
a form of advertising by which the customer can reply to show interest in a product or service, by filling in a form, phoning a number, sending an email, etc.: Direct response advertising is very widely used in newspapers and magazines.
(Definition of direct response advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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