Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “direct response advertising”

direct response advertising

noun [U]
( also direct response marketing) MARKETING
a form of advertising by which the customer can reply to show interest in a product or service, by filling in a form, phoning a number, sending an email, etc.: Direct response advertising is very widely used in newspapers and magazines.
(Definition of direct response advertising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of direct response advertising?
Add Cambridge dictionaries to your browser to your website

Word of the Day


a religious leader or teacher in the Hindu or Sikh religion

Word of the Day

The way we move (Verbs for walking and running)

by Kate Woodford,
March 25, 2015
​​​ This week we’re looking at interesting ways to describe the way that people move. Most of the verbs that we’ll be considering describe how fast or slow people move. Others describe the attitude or state of mind of the person walking or running. Some describe both. Starting with verbs for walking slowly,

Read More 

crossfit noun

March 23, 2015
high-intensity strength training Two women in strappy dresses discussed how much weight they could snatch

Read More