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English definition of “direct sale”

direct sale

noun [C or U]     COMMERCE
a sale that is made directly to a customer, not through a store: The company pulled out of stores in 1994, choosing to focus solely on direct sales to customers.
a sale that is made directly from a manufacturer to a store, not through another person or company: These wines are sold through wholesalers, with no direct sales allowed.
→ Compare indirect sale
(Definition of direct sale noun from the Cambridge Business English Dictionary © Cambridge University Press)
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