diversify - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “diversify”

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diversify

verb [I or T]
 
 
/daɪˈvɜːsɪfaɪ/
COMMERCE to start to produce a range of different types of products or services, in order to succeed in more markets or protect yourself against risk: Farmers are increasingly diversifying into other activities to supplement their incomes. Using its powerful brand name, the company has successfully diversified and entered new markets. It would be a good idea to diversify the local economy away from its present over-dependence on oil.
FINANCE to put money into a range of different types of investments in order to reduce risk: He said he bought the shares in 2003 in order to diversify his portfolio. You could consider diversifying into a unit trust to spread the risk.
diversification /dɪˌvɜːsɪfɪˈkeɪʃən/ US   /dɪˌvɝː-/ noun [U or C]
(Definition of diversify from the Cambridge Business English Dictionary © Cambridge University Press)
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