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English definition of “downmarket”

downmarket

adjective     /ˌdaʊnˈmɑːkɪt/ UK ( US downscale) MARKETING
disapproving cheap in price and low in quality: a downmarket tabloid newspaper → Compare upmarket adjective, upscale
downmarket adverb
(Definition of downmarket adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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