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English definition of “drip advertising”

drip advertising

noun [U]
 
 
MARKETING
continuous small amounts of advertising for a product or service over a long period of time: Drip advertising ensures a brand is constantly in the public eye, and is more effective than one major, short-lived campaign.
→  Compare drip campaign , drip marketing , drip method
(Definition of drip advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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