drop verb - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “drop”

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drop

verb
 
 
/drɒp/ (-pp-)
[I or T] to become lower in level, value, price, etc.: In November, prices continued to drop while property sale times lengthened. drop dramatically/sharply/significantlydrop 10%/10 points/10p, etc. Like-for-like sales dropped 8%.drop by sth The cost of the technology is still high but has dropped by half in the last 6 months.drop to sth The total volume of the country's crude exports dropped to 10.3 million barrels.drop below sth Unemployment may drop below the symbolic 1 million mark before long.
[T] to reduce something such as a price: Many companies will drop prices in order to get your business.drop sth by £10/10%, etc. The supermarket is dropping the price of its milk by 1p per pint.drop sth to sth After the house had been on the market for six months, the asking price was dropped to £750,000.
[T] to stop doing or planning something: drop a case/lawsuit/charge drop a plan/idea
[T] to stop using, making, or providing something: A spokesperson for the airline said that it will drop its flights from Denver to Detroit. The manufacturer recently dropped its distributors in order to sell direct.
[T] informal to lose a sum of money in a business or game: One medium-sized investment bank is known to have dropped $10 million on a single over-the-counter derivative trade.
[T] IT to put text, a file, a picture, etc. in a particular place on a computer screen using your mouse: Just drag and drop the images into your presentation.
drop the ball informal to make a mistake, especially by doing something in a careless or stupid way: The staffer responsible for finding the right location had dropped the ball.
(Definition of drop verb from the Cambridge Business English Dictionary © Cambridge University Press)
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