endorsement - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “endorsement”

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endorsement

noun ( US also indorsement)
 
 
/ɪnˈdɔːsmənt/
[C or U] ( also product endorsement) MARKETING a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product: The company is considering other marketing tactics like celebrity endorsement and using cartoon characters to promote products. Artists and athletes can earn a lot of from brands, film rights, product endorsements, and such things. an endorsement contract/deal The young swimmer has just signed a lucrative endorsement deal with a well-known swimwear maker.
[C or U] a public statement made by someone saying that they approve of or support someone or something: endorsement of sth The stock exchange was boosted by the central bank's endorsement of another interest rate cut.a government/official/personal endorsement Federal regulators gave their official endorsement to a technology standard for digital TV broadcasts, clearing the way for the next-generation of TV sets. a ringing/strong/overwhelming endorsementendorsement by/from sb The plan, which would require endorsement by the federal government, is unlikely to be approved in its current form.
[C or U] BANKING the act of signing the back of a cheque, bill of exchange, etc. that has your name on it in order to give your permission for it to be paid to someone else: What are the regulations for cheque endorsements?
[C] INSURANCE a condition that is included in an insurance agreement: A policy endorsement can be used to modify a current policy without completely rewriting it.
Translations of “endorsement”
in Korean 지지…
in Arabic تَأييد…
in Portuguese aprovação, endosso…
in Catalan aprovació, suport…
in Japanese 支持…
in Italian approvazione, adesione…
in Chinese (Traditional) 認可, 支持,認可, 名人為某一商品做廣告(代言)…
in Chinese (Simplified) 支持,许可, 名人为某一商品做广告(代言)…
(Definition of endorsement from the Cambridge Business English Dictionary © Cambridge University Press)
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