endorser - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “endorser”

endorser

noun [C]
 
 
/ɪnˈdɔːsər/
MARKETING someone, especially a well-known person, who appears in an advertisement saying that they use and like a particular product: The footballer is the company's first male celebrity endorser.
someone who makes a public statement saying that they support someone or something: The senator is the most recent of his candidacy endorsers.endorser of sth High-profile endorsers of the campaign include the Foreign Secretary and the chairman of the National Farmers Union.
BANKING the person who signs the back of a cheque, bill of exchange, etc. written out to them in order to give permission for it to be paid to someone else: If a note has been endorsed, never agree to an extension of time without getting the written consent of the endorser.
(Definition of endorser from the Cambridge Business English Dictionary © Cambridge University Press)
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