fill - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “fill”

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fill

verb [T]
 
 
/fɪl/
to employ someone to do a job: fill a vacancy/post/position It took us over a year to fill that vacancy.
to do a job: fill a vacancy/post/position A former state district judge will fill the vacancy created following the CEO's resignation. He was political editor of the Sunday Mirror, then filled the same role at Today newspaper.
to provide something such as a product or service that someone wants or needs: fill a gap/niche The theory is that the government's venture-capital funds can fill a gap in the market for start-ups.fill a demand/need A new business must fill both a need and a demand. Selling something people need but don't want is noble but not profitable.
to supply a customer with the product or service they have requested: The defence ministry called for bids to fill an order for 126 fighter jets.
(Definition of fill from the Cambridge Business English Dictionary © Cambridge University Press)
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