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English definition of “flighting”

flighting

noun [U]     /ˈflaɪtɪŋ/ MARKETING
the practice of advertising a product for a period of time , stopping the advertising , and then advertising it again for another period : Ad flighting is generally done when advertising budgets are limited . → See also pulsing
(Definition of flighting noun from the Cambridge Business English Dictionary © Cambridge University Press)
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