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English definition of “flop”

flop

noun [C]     /flɒp/ informal
an unsuccessful product, plan, etc.: The film was the first commercial flop of the director's career. The plan to create a separate internet subsidiary proved a flop.a complete/total/expensive flop The new mobile technology turned out to be an expensive flop.
(Definition of flop noun from the Cambridge Business English Dictionary © Cambridge University Press)
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