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English definition of “hit rate”

hit rate

noun [C]    
E-COMMERCE, MARKETING the number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made: You may decide only to go with trades with a hit rate over 80%, or you may think overall profitability is most important.
INTERNET, E-COMMERCE the total number of visits to a website in a particular period: Although the site's hit rate is a good selling point, it doesn't tell you anything about the quality of the site. → See also conversion rate
(Definition of hit rate noun from the Cambridge Business English Dictionary © Cambridge University Press)
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