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English definition of “hype”


noun [U]     /haɪp/ disapproving MARKETING
advertising , news reports , and public praise for a new product or service , which is used to make people excited about buying or trying it: marketing / advertising / media hypehype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model .
(Definition of hype noun from the Cambridge Business English Dictionary © Cambridge University Press)
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