Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

  

English definition of “hype”

hype

noun [U]     /haɪp/ disapproving MARKETING
advertising , news reports , and public praise for a new product or service , which is used to make people excited about buying or trying it: marketing / advertising / media hypehype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model .
(Definition of hype noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of hype

Definitions of “hype” in other dictionaries

Word of the Day

tie the knot

to get married

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More