hype noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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hype

noun [U]
 
 
/haɪp/ disapproving MARKETING
advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it: marketing/advertising/media hypehype around/surrounding/about sth After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.
(Definition of hype noun from the Cambridge Business English Dictionary © Cambridge University Press)
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