hype verb - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “hype”

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hype

verb
 
 
/haɪp/ disapproving MARKETING
( also hype sth up) to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it: Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations. Europe was hyped up as the place to invest last year.
hyped adjective
(Definition of hype verb from the Cambridge Business English Dictionary © Cambridge University Press)
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