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English definition of “hypercompetition”

hypercompetition

noun [U]
 
 
/ˌhaɪpəkɒmpəˈtɪʃən/
ECONOMICS a situation of extreme competition, where companies must try even harder than usual to have better products, sell more, etc.: The telecom company is preparing for another year of “hyper-competition”, focusing not only on adding new subscribers but also on creating new services for existing users.
hypercompetitive adjective
(Definition of hypercompetition from the Cambridge Business English Dictionary © Cambridge University Press)
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