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English definition of “innovative”

innovative

adjective     /ˈɪnəvətɪv/ US   /ˈɪnəveɪtɪv/ (UK also innovatory)
using new ideas or methods: In recent years, the company has relied more on creative repackaging than on innovative design.innovative ideas/products/programmes Big companies are always looking for innovative products that can't be easily copied. an innovative approach/practice/strategy The group aims to reduce the risks and increase the chances of innovatory, technology-based start-ups making it in the big commercial world.
innovatively adverb
(Definition of innovative adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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