institutional advertising Meaning in Cambridge Business English Dictionary
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Meaning of "institutional advertising" - Business English Dictionary

institutional advertising

noun [U]
 
 
MARKETING the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service: The medical center announced the launch of its institutional advertising campaign.
→  See also image advertising , product advertising
(Definition of institutional advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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