Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “institutional advertising”

institutional advertising

noun [U]
 
 
MARKETING the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service: The medical center announced the launch of its institutional advertising campaign.
→  See also image advertising , product advertising
(Definition of institutional advertising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of institutional advertising?
Add Cambridge dictionaries to your browser to your website

Word of the Day

baby

a very young child, especially one that has not yet begun to walk or talk

Word of the Day

The way we move (Verbs for walking and running)

by Kate Woodford,
March 25, 2015
​​​ This week we’re looking at interesting ways to describe the way that people move. Most of the verbs that we’ll be considering describe how fast or slow people move. Others describe the attitude or state of mind of the person walking or running. Some describe both. Starting with verbs for walking slowly,

Read More 

stackin’ p

March 30, 2015
idiom slang earning a lot of money ‘That’s a very generous present.”Yeah, well, she’s stackin’ p, innit?’

Read More