issue advertising Meaning in Cambridge Business English Dictionary
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Meaning of "issue advertising" - Business English Dictionary

issue advertising

noun [U]
 
 
( also advocacy advertising)
MARKETING advertisements to persuade people to change their opinions or behaviour rather than to sell them something: Critics fear that issue advertising will shift the focus from problems voters want to discuss to those of concern to special interests.
(Definition of issue advertising from the Cambridge Business English Dictionary © Cambridge University Press)
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