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English definition of “loyal”

loyal

adjective     /lɔɪəl/
COMMERCE, MARKETING a loyal customer always buys the same product , uses the same store , etc.: Supermarkets should reward their most loyal customers .loyal to sb/sth Our customers remain loyal to the brand .
HR a loyal employee works for the same company for many years : loyal to sb/sth Training programmes encourage workers to remain loyal to their employers .
(Definition of loyal adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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