macromarketing - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “macromarketing”

macromarketing

noun [U]
 
 
/ˈmækrəʊˌmɑːkɪtɪŋ/ MARKETING
the study of how goods and services are produced, advertised, and sold in a country or area, and how this affects or is affected by political, social, and economic conditions in the area: I attended a conference on macromarketing.
(Definition of macromarketing from the Cambridge Business English Dictionary © Cambridge University Press)
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