mass market noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “mass market”

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mass market

noun [C, usually singular]
 
 
MARKETING, COMMERCE
a market of as many people as possible, not just people with a lot of money or particular needs or interests: There's no mass market for the magazine. They sell high-end furniture that is not aiming for the mass market.
Translations of “mass market”
in Chinese (Traditional) 大眾市場…
in Chinese (Simplified) 大众市场…
(Definition of mass market noun from the Cambridge Business English Dictionary © Cambridge University Press)
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