medium noun Meaning in Cambridge Business English Dictionary
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Meaning of "medium" - Business English Dictionary

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medium

noun
 
 
/ˈmiːdiəm/
[C] ( plural media or mediums) COMMUNICATIONS a method of communication or entertainment, for example television, radio, or the internet: a medium of sth Interactive TV opens up the medium of television to the participation of individuals.a medium for sth The internet is a growing medium for uncensored information and discussion. Typically cinema is the chosen medium for visualizing the future.advertising/communications/marketing medium Many businesses are finding Web video an attractive marketing medium.digital/interactive/storage media The government has identified digital media as a key opportunity.
[C] ( plural media or mediums) something that is used as a way of creating or expressing something else: a medium for sth Products are the medium for communication between corporations and the market.a medium of sth Body language is often consciously used as a medium of expressing thoughts and feelings.through the medium of sth They advertise through the medium of direct mail.
[C, usually singular] COMMERCE a size of clothes that is between small and large: Could I try on a medium, please?
→  See also display medium
(Definition of medium noun from the Cambridge Business English Dictionary © Cambridge University Press)
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