Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “merchandising”

See all translations

merchandising

noun [U]
 
 
/ˈmɜːtʃəndaɪzɪŋ/ COMMERCE, MARKETING
( also merchandise) products connected with a popular film, event, famous person, etc., or the selling of these products: They hope to raise £12m from the sale of tickets and merchandising.merchandising income/revenue/sales The $250 million figure reportedly includes merchandising income and a share of the film's profits. Warner Bros owns exclusive merchandising rights to the Harry Potter character. merchandising activities/deals/opportunities
the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.: Sales growth has been hurt by a misguided merchandising strategy. →  See also cross-merchandising , scrambled merchandising
(Definition of merchandising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of merchandising?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “merchandising”

Definitions of “merchandising” in other dictionaries

Word of the Day

pup

a baby of particular animals, or a puppy

Word of the Day

I won’t tolerate it! Replacing formal words with phrasal verbs.

by Liz Walter,
April 01, 2015
When you are using a language, it is important to understand if a word is formal or informal, so that you can use it in an appropriate way. You might hear people saying dosh for money, or spud for potato, but they wouldn’t write those words in a formal essay. Similarly, a

Read More 

stackin’ p

March 30, 2015
idiom slang earning a lot of money ‘That’s a very generous present.”Yeah, well, she’s stackin’ p, innit?’

Read More