Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “merchandising”

See all translations

merchandising

noun [U]
 
 
/ˈmɜːtʃəndaɪzɪŋ/ COMMERCE, MARKETING
( also merchandise) products connected with a popular film, event, famous person, etc., or the selling of these products: They hope to raise £12m from the sale of tickets and merchandising.merchandising income/revenue/sales The $250 million figure reportedly includes merchandising income and a share of the film's profits. Warner Bros owns exclusive merchandising rights to the Harry Potter character. merchandising activities/deals/opportunities
the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.: Sales growth has been hurt by a misguided merchandising strategy. →  See also cross-merchandising , scrambled merchandising
(Definition of merchandising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of merchandising?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “merchandising”

Definitions of “merchandising” in other dictionaries

Word of the Day

sail

When a boat or a ship sails, it travels on the water.

Word of the Day

Byronic, Orwellian and Darwinian: adjectives from names.

by Liz Walter,
April 15, 2015
Becoming an adjective is a strange kind of memorial, but it is often a sign of a person having had real influence on the world. Science is full of examples, from Hippocrates, the Greek medic born around 460 BC, who gave his name to the Hippocratic Oath still used by doctors today,

Read More 

dumbwalking noun

April 20, 2015
walking slowly, without paying attention to the world around you because you are consulting a smartphone He told me dumbwalking probably wouldn’t be a long-term problem.

Read More