Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

  

English definition of “merchandising”

merchandising

noun [U]     /ˈmɜːtʃəndaɪzɪŋ/ COMMERCE, MARKETING
(also merchandise) products connected with a popular film , event , famous person , etc., or the selling of these products : They hope to raise £12m from the sale of tickets and merchandising.merchandising income/revenue/sales The $250 million figure reportedly includes merchandising income and a share of the film's profits . Warner Bros owns exclusive merchandising rights to the Harry Potter character . merchandising activities / deals / opportunities
the activity of making people more aware of your products and increasing sales through advertising , special displays or events , etc.: Sales growth has been hurt by a misguided merchandising strategy . → See also cross-merchandising, scrambled merchandising
(Definition of merchandising noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of merchandising

More Business English definitions for “merchandising”

Definitions of “merchandising” in other dictionaries

Word of the Day

tie the knot

to get married

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More