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English definition of “mis-sell”

mis-sell

verb [T]
 
 
UK COMMERCE
to sell something that is not suitable for the person who buys it: mis-sell sth to sb/mis-sell sb sth The finance industry has mis-sold mortgages to people who cannot afford them. Millions of people were mis-sold mortgage endowments.
(Definition of mis-sell from the Cambridge Business English Dictionary © Cambridge University Press)
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