name-brand - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “name-brand”

name-brand

adjective [before noun]
 
 
COMMERCE
used to describe a product that has the name of the company that made it on it, especially when the company is well-known and can charge higher prices for its products: They buy old name-brand cartridges, fix or replace worn parts and insert new ink or toner. name-brand clothing/drugs/goods
used to describe a company that is well-known, and which can therefore charge higher prices for its products: He recommends buying a computer from a name-brand supplier.
→  Compare generic , own-brand , national brand , store-brand
(Definition of name-brand from the Cambridge Business English Dictionary © Cambridge University Press)
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