negative adjective - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “negative”

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negative

adjective
 
 
/ˈneɡətɪv/
bad or harmful: Its profits rose as higher sales and cost cuts offset the negative impact of lower prices.have a negative effect on sth This trade could eventually have a negative effect on the economy and prices. Recognizing the costly effects of negative publicity, the company began to study the environmental impacts of its products. negative aspects/consequences →  Compare positive adjective
expressing 'no': a negative answer/response
emphasizing the bad possibilities in a situation: be negative about sth Small and medium-size businesses were more negative about the economy than last year. negative attitudes/comments/reactions
less than zero: Employment growth was negative for manufacturing over the past year. Medical bills strained the budget, and before long their checking account had a negative balance.
(Definition of negative adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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