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English definition of “party plan”

party plan

noun [U or S]     MARKETING
a way of selling products by holding a social event in your home, during which you show people products and take orders: The party plan consultant uses existing contacts to organize events at the home of the customer, who in turn invites their friends. The company sells skin-care products by party plan.
(Definition of party plan noun from the Cambridge Business English Dictionary © Cambridge University Press)
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