personality - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “personality”

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personality

noun
 
 
/ˌpɜːsənˈæləti/ (personalities)
[C or U] HR the type of person you are, which is shown by the way you behave, feel, and think: He has a dynamic personality, makes excellent decisions, and is a true leader. The real issue is about personality clashes with management.
[U] LAW the quality an organization has when it is seen as being legally separate from its owners: In England and Wales, a partnership does not have separate legal personality.
[C or U] MARKETING the set of qualities that make a product interesting, attractive, etc.: A corporate personality can become a tangible asset. Product personality is determined by how a product looks and how it is perceived
→  See also brand personality
(Definition of personality from the Cambridge Business English Dictionary © Cambridge University Press)
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