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English definition of “personalization”

personalization

noun [U] ( UK also personalisation)
 
 
/ˌpɜːsənəlaɪˈzeɪʃən/ US   /ˌpɜrsənələˈzeɪʃən/
the process of making something suitable for the needs of a particular person : Some of the newest internet businesses offer a higher level of personalization than in the past.
(Definition of personalization from the Cambridge Business English Dictionary © Cambridge University Press)
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