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English definition of “pilot”


noun [C]     /ˈpaɪlət/
TRANSPORT a person who flies aircraft: He became a commercial airline pilot after leaving the airforce. He earned his pilot's licence in the US.
MARKETING a television or radio programme that is made to test how popular it is with an audience in order to decide whether to make a new series: They commissioned a pilot to test audience reactions.
COMMERCE, MARKETING a test done by a business over a short period to see if a particular product, service, etc. is worth investing in: Assuming the pilot is successful, there are plans to build a further two factories by the end of next year.
→ See also autopilot
(Definition of pilot noun from the Cambridge Business English Dictionary © Cambridge University Press)
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