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English definition of “PIMS”

PIMS

noun [S]
 
 
trademark MARKETING
abbreviation for Profit Impact of Marketing Strategy: a research service in the US that studies different industries to find out which types of business plans make companies in each industry successful: Using the PIMS database, they measured the performance of almost 200 business units over an eight-year period.
(Definition of PIMS from the Cambridge Business English Dictionary © Cambridge University Press)
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