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English definition of “product launch”

product launch

noun [C]
 
 
MARKETING, COMMERCE
the process of introducing a new product for sale for the first time and attracting people's attention to it: An important aspect of managing a product launch is tracking early sales. a product launch plan/strategy
the time when a new product is introduced for sale the first time, or an event arranged to attract attention to this: We will advertise on TV for a month before the product launch. 500 guests attended the product launch.
→  Compare product relaunch
(Definition of product launch from the Cambridge Business English Dictionary © Cambridge University Press)
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