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English definition of “product mix”

product mix

noun [S]     MARKETING, COMMERCE
the combination of products and services that a company sells : The supermarket has a different product mix from its competitors to attract higher-income shoppers . There is scope for improving the product mix by adding more lucrative outdoor lighting . We believe a large portion of the increase is due to a change in product mix to include more entry-level luxury vehicles .
(Definition of product mix noun from the Cambridge Business English Dictionary © Cambridge University Press)
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