profile noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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profile

noun [C]
 
 
/ˈprəʊfaɪl/
a short description of someone or something that gives important and useful details about them: a profile of sb/sth The website lists more than 1,000 profiles of small companies. A recruiting firm can view the candidate profiles, but candidates' identities are protected until a job offer appears.a credit/financial profile Homes are sold at higher interest rates to consumers with riskier credit profiles.
the amount of public attention that something or someone receives: The company's high profile helped them receive close to $10 million in state and local incentives. The Federation of Master Builders has been working to raise its profile.
keep a low profile to avoid attracting attention to yourself: The company has tried to keep a low profile since the controversy.
→  See also age profile , customer profile , demographic profile , high-profile , low-profile , risk profile
(Definition of profile noun from the Cambridge Business English Dictionary © Cambridge University Press)
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