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English definition of “profiling”

profiling

noun [U]     /ˈprəʊfaɪlɪŋ/
the activity of collecting important and useful details about someone or something: We have been asked to investigate consumer profiling by online ad firms. → See also competency profiling, competitor profiling, customer profiling
(Definition of profiling noun from the Cambridge Business English Dictionary © Cambridge University Press)
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