Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English


English definition of “prosumer”


noun [C]     /prəˈsjuːmər/ US   /prəˈsuːmər/ MARKETING, COMMERCE
a customer who wants to buy high quality technical products or equipment . This word is formed from the words ' professional ' and ' consumer ': Half of prosumers distrust companies and products they cannot find on the internet .
a customer who helps a company design and produce its products . This word is formed from the words ' producer ' and ' consumer ': The notion of news consumers is giving way to something called prosumers, in which citizens simultaneously function as consumers , editors , and producers of a new kind of news .
(Definition of prosumer noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of prosumer

Word of the Day

tie the knot

to get married

Word of the Day


Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More