red - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “red”

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red

noun
 
 
/red/
in the red FINANCE a company or organization that is in the red has lost money in a particular period: Currently the group is in the red by $1.7 million. STOCK MARKET shares that are in the red have fallen in value: Almost all stocks on the FTSE 250 were in the red and the index finished 426.8 points lower. BANKING a bank account that is in the red has an amount that is less than zero: Increasing numbers of people are finding their bank balances in the red once they've paid their monthly bills.
into the red FINANCE, BANKING into a situation where you are losing money after making a profit: go/fall/slide into the red Many technology firms have fallen deep into the red after a collapse in revenues from the telecoms industry. STOCK MARKET if a stock market goes into the red, it falls to a value that is below the one at which it started: go/fall/slide into the red Stock markets slid into the red by late morning.
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(Definition of red from the Cambridge Business English Dictionary © Cambridge University Press)
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