redefine Meaning in Cambridge Business English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "redefine" - Business English Dictionary

redefine

verb [T]
 
 
/ˌriːdɪˈfaɪn/
to change the way you think about a situation or activity because of new developments or ideas: The whole concept of "retirement" has been redefined in recent years. Public service broadcasting needs to be assessed and redefined in the multi-channel digital world.redefine a business/industry/market The bank is in the process of redefining the business of its troubled investment-banking subsidiary.redefine a role/relationship/approach A company that redefines its sales approach without giving its staff the tools to support the new approach can find itself in a worse position than if it had done nothing at all.redefine what/how, etc. Technology has redefined how people make decisions.
(Definition of redefine from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of redefine?
Add Cambridge dictionaries to your browser to your website

Definitions of “redefine” in other dictionaries

Word of the Day
stretch the truth

to say something that is not completely honest in order to make someone or something seem better than it really is

Word of the Day

July 4th, Bastille Day, and the language of revolution.
July 4th, Bastille Day, and the language of revolution.
by Liz Walter,
July 01, 2015
With the USA’s Independence Day on the 4th and France’s Bastille Day on the 14th, July certainly has a revolutionary theme, so this blog looks at words and phrases we use to talk about the dramatic and nation-changing events that these days celebrate. In particular, it focuses on one of the most

Read More 

generation pause noun
generation pause noun
July 06, 2015
informal young adults who are not able to do things previously typical for their age group such as buy a home or start a family because of lack of money Meanwhile, a new study released last week revealed a quarter of Brits believe they’ll never own a property, leading them to be

Read More