redefine - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “redefine”

redefine

verb [T]
 
 
/ˌriːdɪˈfaɪn/
to change the way you think about a situation or activity because of new developments or ideas: The whole concept of "retirement" has been redefined in recent years. Public service broadcasting needs to be assessed and redefined in the multi-channel digital world.redefine a business/industry/market The bank is in the process of redefining the business of its troubled investment-banking subsidiary.redefine a role/relationship/approach A company that redefines its sales approach without giving its staff the tools to support the new approach can find itself in a worse position than if it had done nothing at all.redefine what/how, etc. Technology has redefined how people make decisions.
(Definition of redefine from the Cambridge Business English Dictionary © Cambridge University Press)
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