sales resistance - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “sales resistance”

sales resistance

noun [U]
 
 
COMMERCE, MARKETING
a situation in which people do not want to buy a product, for example because they do not like the sales methods used: meet/overcome sales resistance It took a long time for the obvious quality of Japanese motor cars to overcome European sales resistance.
(Definition of sales resistance from the Cambridge Business English Dictionary © Cambridge University Press)
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