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English definition of “segment”

segment

verb   /seɡˈment/
[I or T] MARKETING to divide a market into different groups of customers who have similar characteristics or needs: By segmenting customers and products, technology has given banks the kind of data they need to pursue niche strategies. The toy industry segments the market by age and gender.segment (sth) into sth He argues that the car market is segmenting more and more into smaller groups of critical consumers.
[T] to divide something into different parts: That is one of the reasons why we are segmenting the company further.segment sth into sth The store was segmented into different areas for different customers.
segmented adjective
(Definition of segment verb from the Cambridge Business English Dictionary © Cambridge University Press)
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