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English definition of “selling point”

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selling point

noun [C]
 
 
MARKETING
a characteristic of a product or service that will persuade people to buy it: That's a selling point the company hopes advertisers and viewers will pick up on.
→  See also USP
Translations of “selling point”
in Chinese (Traditional) 賣點…
in Chinese (Simplified) 卖点…
(Definition of selling point from the Cambridge Business English Dictionary © Cambridge University Press)
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