soft sell - definition in the Business English Dictionary - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “soft sell”

See all translations

soft sell

noun [S]
 
 
MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: Advertisers are adopting the soft sell for those who enjoy housework.
COMMERCE something that is easy to sell: The new camera phone is a soft sell.
Translations of “soft sell”
in Chinese (Traditional) 軟性推銷(指用友好誘導的方式進行推銷)…
in Chinese (Simplified) 劝诱推销(指用友好诱导的方式进行推销)…
(Definition of soft sell from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of soft sell?
Add Cambridge dictionaries to your browser to your website

Definitions of “soft sell” in other dictionaries

Word of the Day

lateral thinking

a way of solving a problem by thinking about it in a different and original way and not using traditional or expected methods

Word of the Day

What’s All The Commotion About? (Words to describe sounds)

by Kate Woodford,
May 20, 2015
​​​ In this post we look at a range of words and phrases that we use to describe noise and the absence of noise. Starting with complete quiet, we sometimes use the noun hush to describe silence: A hush fell over the room as the bride walked in./There was a deathly hush (=complete

Read More 

plyscraper noun

May 18, 2015
a skyscraper made mainly from wood The development of engineered timber could herald a new era of eco-friendly ‘plyscrapers’. Christchurch welcomed its first multistorey timber structure this year, there are plans for Vancouver, and the talk is China could follow

Read More