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English definition of “the four Cs”

the four Cs

noun [plural] MARKETING
short for customer solution, customer cost, convenience, and communication: the idea that a product or service must give customers what they need at a suitable price, be easy to buy, and have the right advertising: The four Cs reflect a more customer-oriented marketing philosophy.
→ See also the four Ps, the marketing mix
(Definition of the four Cs noun from the Cambridge Business English Dictionary © Cambridge University Press)

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