the four Ps Meaning in Cambridge Business English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "the four Ps" - Business English Dictionary

the four Ps

noun [plural]
 
 
MARKETING
short for product, price, place, and promotion: the idea that in order to be successful, you must have the right product, sold at the right price, in the right places, and with the right advertising and support: The four Ps is a marketing tool that is used to satisfy customers and company objectives.
→  See also the five Ps , the four Cs , the marketing mix
(Definition of the four Ps from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of the four Ps?
Add Cambridge dictionaries to your browser to your website
Word of the Day
straight

the straight part of a racetrack (= the track on which competitors race)

Word of the Day

Are you a glass-half-full person? (Everyday Idioms)
Are you a glass-half-full person? (Everyday Idioms)
by Kate Woodford,
July 29, 2015
A reader of this blog recently asked for a post on idioms that are used in everyday English. This seemed like a reasonable request. After all, if you are going to make the effort to learn a set of English idioms, you want those idioms to be useful. The question, then, was

Read More 

exoskeleton noun
exoskeleton noun
July 27, 2015
a robotic device which goes around the legs and part of the body of a person who cannot walk and allows them to move independently and in an upright position The device, known as an exoskeleton, is strapped to the outside of a person’s limbs and can then be controlled by them.

Read More