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English definition of “the four Ps”

the four Ps

noun [plural]     MARKETING
short for product , price , place , and promotion : the idea that in order to be successful , you must have the right product , sold at the right price , in the right places , and with the right advertising and support : The four Ps is a marketing tool that is used to satisfy customers and company objectives .
→ See also the five Ps, the four Cs, the marketing mix
(Definition of the four Ps noun from the Cambridge Business English Dictionary © Cambridge University Press)
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