the four Ps - definition in the Business English Dictionary - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “the four Ps”

the four Ps

noun [plural]
 
 
MARKETING
short for product, price, place, and promotion: the idea that in order to be successful, you must have the right product, sold at the right price, in the right places, and with the right advertising and support: The four Ps is a marketing tool that is used to satisfy customers and company objectives.
→  See also the five Ps , the four Cs , the marketing mix
(Definition of the four Ps from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of the four Ps?
Add Cambridge dictionaries to your browser to your website

Word of the Day

prime time

in television and radio broadcasting, the time when the largest number of people are watching or listening

Word of the Day

The language of elections

by Liz Walter,
April 22, 2015
On May 7th, citizens of the UK will be going to the polls (having an election) to decide who will form the next government. This kind of election is known as a general election. The country is divided into 650 areas, called constituencies. Each constituency elects a member of parliament (MP) to

Read More 

e-juice noun

April 27, 2015
the liquid content in an e-cigarette, which includes nicotine and may be flavoured in various ways Cannabidiol oil that comes from industrial hemp plants, which is what is infused into our e-juice, is 100 per cent legal.

Read More