the four Ps - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “the four Ps”

the four Ps

noun [plural]
 
 
MARKETING
short for product, price, place, and promotion: the idea that in order to be successful, you must have the right product, sold at the right price, in the right places, and with the right advertising and support: The four Ps is a marketing tool that is used to satisfy customers and company objectives.
→  See also the five Ps , the four Cs , the marketing mix
(Definition of the four Ps from the Cambridge Business English Dictionary © Cambridge University Press)
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