Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “the four Ps”

the four Ps

noun [plural]
 
 
MARKETING
short for product, price, place, and promotion: the idea that in order to be successful, you must have the right product, sold at the right price, in the right places, and with the right advertising and support: The four Ps is a marketing tool that is used to satisfy customers and company objectives.
→  See also the five Ps , the four Cs , the marketing mix
(Definition of the four Ps from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of the four Ps?
Add Cambridge dictionaries to your browser to your website

Word of the Day

past participle

the form of a verb, usually made by adding -ed, used in some grammatical structures such as the passive and the present perfect

Word of the Day

Euphemisms (Words used to Avoid Offending People)

by Kate Woodford,
March 04, 2015
​​​ We recently looked at the language that we use to describe lies and lying. One area of lying that we considered was ‘being slightly dishonest, or not speaking the complete truth’. One reason for not speaking the complete truth is to avoid saying something that might upset or offend people. Words and

Read More 

snapchat verb

March 02, 2015
to send someone a message using the photomessaging application Snapchat We used to have a thing until he got a girlfriend. now

Read More