ultimate consumer - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “ultimate consumer”

ultimate consumer

noun [C]
 
 
( also ultimate customer) COMMERCE, MARKETING
the person or organization that buys a product to use, rather than to sell it to someone else: The law ensures the most effective protection for the rights of the ultimate consumer. →  See also end user
(Definition of ultimate consumer from the Cambridge Business English Dictionary © Cambridge University Press)
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