woo Meaning in Cambridge Business English Dictionary
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Meaning of "woo" - Business English Dictionary

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woo

verb [T]
 
 
/wuː/ (wooing, wooed, wooed)
to try to persuade a particular group of people to support you or use your business: woo sb away from sth The airline was heavily discounting fares to woo passengers away from their competitors.woo sb with sth The team's new owners hope to woo disappointed fans with several high-profile players. Lin is trying to clear her company's legal status as she woos investors.
if one company woos another, the main shareholders in the first company talk to those in the second about the possibility of a merger or friendly takeover: Cadbury wooed the American firm for a decade until it agreed to be bought.
(Definition of woo from the Cambridge Business English Dictionary © Cambridge University Press)
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