Meaning of “gimmick” in the English Dictionary

"gimmick" in British English

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gimmicknoun [ C ]

uk /ˈɡɪm.ɪk/ us /ˈɡɪm.ɪk/ mainly disapproving
adjective uk /ˈɡɪm.ɪ.ki/ us /ˈɡɪm.ɪ.ki/ disapproving

gimmicky foods/fashions

(Definition of “gimmick” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"gimmick" in American English

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gimmicknoun [ C ]

us /ˈɡɪm·ɪk/

something invented esp. for the purpose of attracting attention and that has no other purpose or value:

The proposal to cut taxes was nothing but a campaign gimmick.

(Definition of “gimmick” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"gimmick" in Business English

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gimmicknoun [ C ]

uk /ˈɡɪmɪk/ us

something that is not serious or of real value, which is used to attract people's attention or interest:

The Senate opened debate on the balanced-budget amendment, with Democrats calling it a gimmick.
advertising/marketing/promotional gimmick Some Wall Street bankers say one-stop shopping is more of a marketing gimmick by the banks.
The fan-voting element is little more than a gimmick that helps the network distinguish its award show from others.

(Definition of “gimmick” from the Cambridge Business English Dictionary © Cambridge University Press)